North American International Auto Show – Detroit / MICHIGAN
NAIAS 2012 featured 42 vehicle debuts with 38 of those being worldwide introductions. Over 5,000 journalists attended from 58 countries. Nearly 30 percent of the journalists were international, thus helping to spread automotive news made at NAIAS 2012 to the world. Nearly 771,000 visitors passed through the doors during public days. NAIAS is uniquely positioned to be four shows in one – a media preview, an industry preview, a charity preview and a public show with a 9-day run.